BEHIND THE BRAND
MOOI BOS, meaning "Beautiful Forest" in Dutch, is a conservation-driven brand celebrating the intricate connection between humanity and the natural world. Through art inspired by flora and fauna, as well as eco-friendly products, Mooi Bos raises awareness of the delicate balance that sustains our planet.
ABOUT THE ARTIST
DEEP IN THE WOODS, there lived a social introvert who liked to create big-kid art with sophisticated undercurrents influenced by the beautiful and lush forest surrounding her.
YUP, YOU GUESSED IT, ITS ME, JESS.
Artist and founder of Mooi Bos. A little about me—I forest bath and I'm a tree hugger and I've been trying to protect endangered species since 1991 when I wrote former president George Bush Senior a letter to encourage him to protect the Spotted Owl. All that got me was a manila envelope with a plethora of White House pamphlets.
You can imagine the disappoinment written all across my 8 year-old face like Ralphy on Christmas morning when he opened up a deranged bunny costume instead of the Official Red Ryder Carbine-Action 200-Shot Range Model Air Rifle—aka bb gun.
Fast forward a few decades and I have reevaluated my approach and am now trying to tap into some grass roots. Which I hope is the reason you are here. You are my people.
Thank you for visiting and I hope you find our mission as conscientious as our products
OUR MISSION
OUR MISSION AT MOOI BOS is to create endearing flora and fauna related art and eco-friendly products that bring awareness to the delicate balance that exists between humans and the earth surrounding us. We strive to honor this beautiful land and ALL is inhabitants by donating 10% of Mooi Bos profits to conservation and non-profits who educate the next generation on how to be good stewards of Earth.
With each purchase, you can take part in this effort.
Here are just a few of the local organizations we support: